Business owners do not normally work for money either. They work for
the enjoyment of their competitive skill, in the context of a life
where competing skillfully makes sense. The money they earn supports
this way of life. The same is true of their businesses. One might
think that they view their businesses as nothing more than machines to
produce profits, since they do closely monitor their accounts to keep
tabs on those profits.But this way of thinking replaces the point of the machine’s activity
with a diagnostic test of how well it is performing. Normally, one
senses whether one is performing skillfully. A basketball player does
not need to count baskets to know whether the team as a whole is in
flow. Saying that the point of business is to produce profit is like
saying that the whole point of playing basketball is to make as many
baskets as possible. One could make many more baskets by having no
opponent.
About Gunnar
I'm the Chief Technology Strategist for the Red Hat US Public Sector group, an open source and free culture advocate, a picky drinker, an amateur aesthete, and a dog enthusiast.
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onepeople.org by Gunnar Hellekson is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.